Prevents people from saying “I didn’t get the memo.” If your newsletter becomes habit-forming, they’ll always be in the know.Sharing information helps show the company cares about being open and honest. Gives staff info they can share with their friends and family.Tools like Slack and Hipchat are great, but it can be hit-or-miss whether your messages get seen there or not. Ensuring important messages don’t get lost.Including things coworkers can share on social makes it easier for them to become social advocates. Instead of news being sent out piecemeal through multiple email threads, you can just send one awesome email. Putting an end to multiple, endless email threads.Showing what different teams are accomplishing cultivates understanding between groups that don’t usually work together. Creating clarity between disparate teams.Keeping everyone informed on important changes.There are tons of benefits behind having a well-coordinated newsletter. But, ignore internal communications at your own peril. If you’re a marketer, that sentiment is understandable. You might be wondering, “Shouldn’t I be spending my time marketing to customers instead?” Need newsletter examples to inspire your own? Find 'em here: Click To Tweet Why Does My Company Need a Newsletter? Enroll in Actionable Marketing Institute's Public Relations Strategy Certification course to unlock lessons, templates and video tutorials to create a successful PR strategy. Tap into other key relationships with a strong PR Strategy. Your employees are just one audience that can help you promote your brand, products, & company. This complete step-by-step guide will turn tired internal communications into invaluable insights that make an impact.īuild Strategic Partnerships To Grow Your Brand It takes careful planning, consistent execution, and an understanding of what your coworkers want to read.įortunately, that's exactly what this post will cover (and more). How can you convince them to read one more email?

People already spend too much time in their inbox. However, making them engaging isn’t easy. Team members rely on these emails to know what's happening around the business.

This is especially true for larger organizations where teams may be in silos.

Internal newsletters are important tools for keeping teams informed company-wide.

Examples of corporate newsletters