The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. A single portion roughly contains cup of olive oil, cup tomato paste, ½ tablespoon of vodka, ¼ cup of heavy cream, 100g of pasta, ½ tablespoon of butter, cup of grated parmesan, seasoning in the form of salt pepper and red chilli flakes, along with some. Heinz new ventures director Caio Fontenele added: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends. The original Gigi Hadid vodka pasta recipe is quite rich in calories. Pronto, Heinz x Absolut Tomato Vodka Pasta Sauce.” We then thought we could bring the best of two worlds together – the best tomatoes and the best vodka. Never one to miss a beat with a trend that is going viral, The Absolut Company brand creative director Tad Greenough explained: “With any partnership, we start with the consumer first – what’s in it for them, and why would they care? We knew there was incredible demand for Penne alla Vodka – partly fuelled by the social media hype when a celebrity shared the recipe online. Stir the ingredients until they are well combined before adding water. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.” Add oil, garlic, green onion, tomato paste, vodka, red pepper flakes, and pasta to the Instant Pot. As the UK’s no.1 premium vodka, Absolut was born to mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Speaking about the decision to pair up and create a vodka-infused sauce, Pernod Ricard UK marketing director Leanne Banks said: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.

The jars of sauce were inspired by supermodel Gigi Hadid’s spicy vodka pasta recipe that went viral across TikTok and Instagram back in 2020 and have since been shared across YouTube and recreated time and time again by foodies and influencers.

Pernod Ricard has partnered with Heinz to release limited-edition jars of Heinz x Absolut Tomato Vodka Pasta Sauce.

Vodka pasta gigi hadid